Prof. Dr. Henrik Sattler
Professor of Marketing & Branding
University of Hamburg
Spokesperson of the research group, co-lead of projects B1 and C1
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Prof. Dr. Dr. h.c. Sönke Albers
Professor of Marketing & Innovation
Kühne Logistics University Hamburg
Co-lead of projects B2 and C2
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Prof. Dr. Christian Barrot
Professor of Marketing & Innovation
Kühne Logistics University Hamburg
Co-lead of projects A1 and A2
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Prof. Dr. Michel Clement
Professor of Marketing & Media Management
University of Hamburg
Co-lead of projects B2 and C2
» Website
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Prof. Dr. Mark Heitmann
Professor of Marketing & Customer Insights
University of Hamburg
Co-lead of projects A1, A2 and B2
» Website
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Prof. Dr. Thorsten Hennig-Thurau
Professor of Marketing & Media Research
University of Münster
Co-lead of projects A1, B1, C1 and C2
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Prof. Dr. Ann-Kristin Kupfer
Professor of Marketing
KIT (Karlsruhe Institute of Technology)
Co-lead of project B1
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Prof. Dr. Detlef Schoder
Professor of Information Systems and Information Management
University of Cologne
Co-lead of projects A1 and A2
>» Website
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Prof. Dr. Franziska Völckner
Professor of Marketing & Branding
University of Cologne
Co-lead of projects B1 and C1
» Website
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