DFG Research Group: How social media is changing marketing
New Generation Marketing: Prof. Dr. Jochen Hartmann (TUM)
9 January 2023, by Sabine Meyer
Recently, absatzwirtschaft, one of Germany's leading journals catering to marketing professionals, named Prof. Dr. Jochen Hartmann among the "New Generation Marketing" talents of 2022. In January 2023, Jochen joined the Technical University of Munich as Professor of Digital Marketing. He was formerly responsible for the central project coordination of the DFG research unit. At TUM, Jochen will continue his research and teaching at the junction of digital marketing and machine learning, with a focus on unstructured data analytics and generative artificial intelligence.
