Ann-Kristin Kupfer appointed full professor at the KIT
22 November 2021, by Jochen Hartmann
We are happy to announce that Ann-Kristin Kupfer, a scholar of this DFG group, was appointed full professor at the KIT (Karlsruhe Institute of Technology) in June 2021. She was previously an assistant professor at the University of Muenster (Akademische Rätin). Ann-Kristin is excited to found her first chair and to continue her research on substantive phenomena that arise from marketing products and services in the digital age, which she analyzes in the context of media markets and brand management.