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DFG Research Group: How social media is changing marketing

Photo: UHH/Denstorf

Shunyuan Zhang (HBS) Joins DFG Research Seminar

18 January 2021, by Jochen Hartmann

screenshot workshop

Photo: private

Beginning of January, the DFG research unit hosted the first virtual workshop of 2021.

The participants had the opportunity to listen to and discuss three insightful presentations. First, we were happy to welcome Prof. Shunyuan Zhang from Harvard Business School who presented her work "Do Lower-Quality Images Lead to Higher Demand on Airbnb?". Next, Janek Meyn, PhD student from the Kühne Logistics University, presented his joint work with Prof. Sönke Albers on "Impact of Covid-19 Pandemic on Music Streaming Behavior". Lastly, Julia Rosada, PhD student from the University of Hamburg, presented her joint work with Prof. Mark Heitmann, Jochen Hartmann, and Jasper Schwenzow on "Visual Brand Presence in Digital Social Media". Overall, these three talks sparked engaging discussions among the more than 20 workshop participants.

The next DFG workshop will take place on Friday, April 16.

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