Ein neuer Aufsatz zum Thema "Blood donors and their changing engagement in other prosocial behaviors" von Sinika Studte, Michel Clement, Meikel...
Neue Publikation angenommen: Sundermann, L. M. & Leipnitz, S. (2018): "Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return...
Neue Publikation angenommen: Leipnitz, S., de Vries, M., Clement, M. & Mazar, N. (2018): "Providing health checks as incentives to retain blood donors...
Sundermann, L. M., Boenigk, S. & Willems, J. (2017). International Review on Public and Nonprofit Marketing, 14, 3, 321-340.
Despite strong evidence...
