Claus Hegmann-Napp, M.Sc.

Claus Hegmann-Napp has been a research assistant and doctoral candidate at the Chair of Marketing & Customer Insight at the University of Hamburg since October 2023. His academic career in the field of industrial engineering, with a focus on energy and information technology and a business marketing focus, forms the basis of his technical expertise.

In his professional development, Claus has gained expertise in technical operations management and automated data analysis. Practical experience has shaped his deep understanding of the use of data and technology in various application areas.
As part of his master's thesis, he developed an AI-based chat system that was used in customer support.

His current focus is on the application of ML models using unstructured data in the marketing and business context, especially in the customer-related context.