Magdalena Heynicke, M.Sc.

Magdalena Heynicke has been a doctoral candidate and research associate at the Chair of Marketing and Customer Insights at the University of Hamburg since November 1, 2024. She completed her Bachelor's degree in Psychology at the Technical University of Dresden. She then earned her Master's in Management at the NOVA School of Business and Economics in Lisbon, as well as the CEMS Master in International Management at NOVA Lisbon and NUS Singapore.

During her studies, Magdalena Heynicke worked in various research areas of psychology and published in the field of Perceiver Effects. After completing her Master's, she gained two years of experience as a strategy consultant with a focus on digital marketing and growth.

Her primary interests lie in customer perception and decision-making, particularly in the context of generative AI. Her current research focuses on political communication and interactive marketing.