Theses
Bachelor Thesis
Latest application in summer: 15th August
Latest application in winter: 15th February
- Bachelor students with specialization in marketing have to apply on STiNE. There is one application period in summer and winter each. An application beyond these dates is not possible.
- Students who failed their thesis are not allowed to change the chair.
If you have any questions, please contact the student's office.
Master Thesis
There are two possible ways to write your master thesis:
- Direct application
- Central placing
Direct Application
There are two ways to apply: you can apply with your own topic or on a one we offer. Please note: The previous participation in a seminar at our chair is not necessary.
Offered topics:
We offer topics for your thesis regularly. You can find all current offers on our homepage.
Own topics:
Please send a proposal of your topic to Anne Michel or Johannes Wenzel. It should be round about 1 page. Point out your research question and how you would like to solve it. This requires an intensive literature study. Please note: your topic should fit to our chair's core topics.
Additional Information
Application documents: please send the following documents in one PDF file to Anne Michel or Johannes Wenzel:
- Application sheet incl. topic preferences
- Your current CV
- A copy of your Bachelor degree
- Overview of your test achievements so far
Start date: You have to start your thesis before the next allocation round. You have to fill in the application sheet here.
Processing time: 6th month
Content: You can work on solely literature or empirically focused topics.
Extent: Literature topics have to be about 50 pages (incl. tables and pictures) and empirical topics upon consultation.
Coaching: We offer an intensive coaching, because we want you to draw up an excellent thesis. Please note our guide on scientific work.
Central Placing
Participating chairs:
- Marketing & Branding (Prof. Sattler)
- Marketing & Consumer Insight (Prof. Heitmann)
- Marketing & Media (Prof. Clement)
- Marketing & Pricing (Prof. Gedenk)
- SVI endowed Chair of Dialogue Marketing (Prof. Peters)
Application deadlines: 30th Jan and 30th Apr and 30th Jul and 30th Oct
Application Documents:
- Your current CV
- Overview of your test achievements so far
- Chair preference list
- Preferred starting date