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SVI endowed chair of Dialogue Marketing

Photo: UHH

Awards

Prof. Dr. Kay Peters' Awards:

  • Best Paper Award of Journal of Interactive Marketing: "A Hierarchical Marketing Communication Model of Online and Offline Media Synergies", Prof. Dr. Prasad A. Naik & Prof. Dr. Kay Peters (2010)
  • EMAC & EIASM Award for Best Thesis Proposal: "The Diffusion of Innovative Telecommunication Services with Neteffects", Kay Peters (1996)
  • GfB-Award for Best Diploma Thesis, Business Administration Major at the Christian-Albrechts-University Kiel: "Diffusion Model Estimation in Telecommunication", Kay Peters (1994)

Coached PhD student's Awards:

  • Alfred Gerardi Memorial Award: "Campaign Management in Direct Marketing – Selected Optimization Approaches of Traget Group Selection and Communication Design", Dr. Sebastian Feld (2010) (operative coaching at the Institute of Marketing, University Münster, Immediate Counselling by Prof. Dr. Manfred Krafft)
  • Alfred Gerardi Memorial Award: "Customers-advertise-Customers-Campaigns - An empirical Analysis of Sender-Receiver-Dyads for Referral Management Design", Dr. Daniel Nießing (2007) (operative coaching at the Institute of Marketing, University Münster, Immediate Counselling by Prof. Dr. Manfred Krafft)
  • Dr. Andreas Dombret Doctoral Award: "Customers-advertise-Customers-Campaigns - An empirical Analysis of Sender-Receiver-Dyads for Referral Management Design", Dr. Daniel Nießing (2007) (operative coaching at the Institute of Marketing, University Münster, Immediate Counselling by Prof. Dr. Manfred Krafft)