Teaching Goals and Philosophy
Dear students,
We are glad that you are interested in attending in one of our teaching offers. Please find attached some information about our teaching goals and philosophy. You will find further details about our courses on the subsequent pages.
Due to our teaching at the University of Hamburg we compound the following goals:
- Built up and extent a high quality teaching in Bachelor and Master courses
- Integrate potential (local) employers into our practically oriented teaching
- Internationalize our teaching due to English-speaking courses
- Intensify empirical Master thesis' due to cooperation with local companies and the chair's donors
- Evaluate our own courses
In our courses we offer you both, the latest scientific findings and practice-oriented insights. All courses combine as well quantitative as qualitative marketing approaches. The understanding of the basic concepts and the context appropriate usage of these concepts is really important to us.
We aim an interactive working space in our lectures and seminars. Therefore we implement latest teaching concepts and focus on
- classification, understandability and clearness of our contents (through practical examples and guest lectures)
- giving you explicit hints to the most important content
- repetition of the most important content
- increasing your motivation to participate in our lectures and seminars
We want to measure your learning advantage continuously and support you in our lectures. Furthermore, we want to improve our teaching quality.
We are looking forward to see you!