In our research we focus on:
- Customer Centricity (CC)/Customer Relationship Management (CRM)
- Integrated Marketing Communications (IMC)
- International Marketing (IM)
These topics are sustainably compound with each other: At the moment we are developing an algorythm on customer centric integrated communication. Hence, every customer is treated by his or her own media mix. Moreover, we focus on IMC in the international pharma marketing and the implementation of CRM systems in global FMCG, MedTech or B2B companies.
Our research core competences are:
In marketing we focus on the topics mentioned above. Additionally, we are specialists in dynamic econometric methods. Together with our international research team, we develop methods to solve new research questions. Furthermore, we have profound knowledge in IT systems, as well in classic legacy systems as in semi structure web worlds. This combination enables us to link our research on CC and IMC.