Prof. Dr. Alexa Burmester
Photo: Christin Schwarzer
Assistant Professor of Applied Quantitative Methods
Kühne Logistics University
PhD-Thesis and important publications
Dissertation topic: "Managing Risks and Uncertainty of Hedonic Products".
Key Publications
- Burmester, Alexa B., Felix Eggers, Michel Clement and Tim Prostka (2016): Accepting or Fighting Unlicensed Usage: Can Firms Reduce Unlicensed Usage by Optimizing their Timing and Pricing Strategies?, International Journal of Research in Marketing, 33 (2): 343-356.
- Mathys, Juliane, Alexa B. Burmester and Michel Clement (2016): What Drives the Market Popularity of Celebrities? A Longitudinal Analysis of Consumer Interest in Film Stars, International Journal of Research in Marketing, 33 (2): 428-448.
- Burmester, Alexa B., Jan U. Becker, Harald J. van Heerde and Michel Clement (2015): The impact of pre- and post-launch publicity and advertising on new product sales, International Journal of Research in Marketing, 32 (2): 408-417.