Prof. Dr. Ann-Kristin Kupfer
Professor of Marketing
KIT (Karlsruhe Institute of Technology)
E-Mail: ann-kristin.kupfer"AT"kit.edu
PhD-Thesis and important publications
Dissertation topic: “Marketing Hedonic Media Products – The Role of Brands and Innovations for Motion Picture Success”
Key Publications
- Kupfer, Ann-Kristin, Nora Pähler vor der Holte, Raoul V. Kübler und Thorsten Hennig-Thurau (2018): The Role of the Partner Brand’s Social Media Power in Brand Alliances, Journal of Marketing, 83 (3), 25-44.
- Hansen, Nele, Ann-Kristin Kupfer und Thorsten Hennig-Thurau (2018): Brand Crises in the Digital Age: The Short- and Long-Term Effects of Social Media Firestorms on Consumers and Brands, International Journal of Research in Marketing, 35, 557-574.
- Houston, Mark, Ann-Kristin Kupfer, Thorsten Hennig-Thurau und Martin Spann (2018): Pre-Release Consumer Buzz, Journal of the Academy of Marketing Science, 46 (2), 338–360.