Prof. Dr. Jan-Michael Becker

Dissertation topic:  "Essays on Uncovering and Treating Unobserved Heterogeneity".

Key Publications

• Becker, J. M., Proksch, D., & Ringle, C. M. (2022). Revisiting Gaussian copulas to handle endogenous regressors. Journal of the Academy of Marketing Science, 50(1), 46-66. http://dx.doi.org/10.1007/s11747-021-00805-y
• Karagür, Z., Becker, J. M., Klein, K., & Edeling, A. (2022). How, why, and when disclosure type matters for influencer marketing. International Journal of Research in Marketing, 39(2), 313-335. http://dx.doi.org/10.1016/j.ijresmar.2021.09.006
• Becker, J. M., Rai, A., Ringle, C. M., & Völckner, F. (2013). Discovering unobserved heterogeneity in structural equation models to avert validity threats. MIS Quarterly, 37(3), 665-694. https://doi.org/10.25300/MISQ/2013/37.3.01