Dr. Jochen Hartmann

Photo: Arvid Mentz

Professor of Marketing

Universität Groningen

Dissertation topic: "Machine Learning Methods for Data-Driven Marketing".

Key Publications

"The power of brand selfies," 2021, Journal of Marketing Research (with Mark Heitmann, Christina Schamp, and Oded Netzer)
"Comparing automated text classification methods," International Journal of Research in Marketing, 2019 (with Juliana Huppertz, Christina Schamp, and Mark Heitmann), Finalist of 2019 IJRM Best Paper Award
"Understanding videos at scale: how to extract insights for business research," Journal of Business Research, 2021 (with Jasper Schwenzow, Amos Schikowsky, and Mark Heitmann).