Dissertation topic: "Machine Learning Methods for Data-Driven Marketing".
Key Publications
- "The power of brand selfies," 2021, Journal of Marketing Research (with Mark Heitmann, Christina Schamp, and Oded Netzer)
- "Comparing automated text classification methods," International Journal of Research in Marketing, 2019 (with Juliana Huppertz, Christina Schamp, and Mark Heitmann), Finalist of 2019 IJRM Best Paper Award
- "Understanding videos at scale: how to extract insights for business research," Journal of Business Research, 2021 (with Jasper Schwenzow, Amos Schikowsky, and Mark Heitmann).