Prof. Dr. Kristina Klein
Professor of Marketing
Universität Bremen
E-Mail: kklein@uni-bremen.de
PhD-Thesis and important publications
Dissertation topic: "Essays on the Effects of Brand Names and Prices on Consumer Behavior"
Key Publications
- Melnyk, Valentyna, Kristina Klein und Franziska Völckner (2012). The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries, Journal of Marketing, 76(6), 21-3
- Klein, Kristina, Franziska Völckner, Hernán A. Bruno, Henrik Sattler und Pascal Bruno (2019). Brand Positioning Based on Brand Image–Country Image Fit, Marketing Science, 38(3), 516-538
- Karagür, Zeynep, Jan-Michael Becker, Kristina Klein und Alexander Edeling (2021), How, Why, and When Disclosure Matters for Influencer Marketing, International Journal of Research in Marketing, in press.