Dr. Marius Johnen

Alumni Universität Hamburg

Dissertation topic: "Consumer-brand interactions in social media“

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Dissertation topic: "Consumer-brand interactions in social media“

Key Publications

Johnen, M., Jungblut, M. & Ziegele, M. (2018): The Digital Outcry. What Incites Participation Behavior in an Online Firestorm? New Media and Society, 20(9), 3140-3160.
Johnen, M., & Schnittka, O. (2019): When pushing back is good: the effectiveness of brand responses to social media complaints, Journal of the Academy of Marketing Science, 47, 858–878.
Relling, M., Schnittka, O., Sattler, H. & Johnen, M. (2016): Each Can Help or Hurt: Negative and Positive Word of Mouth in Social Network Brand Communities, International Journal of Research in Marketing, 33(1), 42-58.