Dr. Petra Füchtenbusch

Alumni Universität Hamburg

Dissertation topic: “Communication, pricing, and returns of digital goods – empirical analyses and generalizations"

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Dissertation topic: “Communication, pricing, and returns of digital goods – empirical analyses and generalizations"

Key Publications

Schulz, P., E. Shehu & M. Clement (2019): When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles, International Journal of Research in Marketing, 36 (3), 454-470.