Johanna Lorenz

05/2021 – present: Research Associate and PhD Student at the Professorship for Information Systems and Digital Innovation (Prof. Recker) at  the Universität Hamburg

10/2018 – 03/2019: Working Student at Engel & Völkers AG, Hamburg

01/2018 – 06/2018: Content Marketing Manager at Otto (GmbH & CO KG), Hamburg

07/2017 – 12/2017: Internship at Otto (GmbH & CO KG), Hamburg

10/2018 – 12/2020: Master of Science (M.Sc.), Business Administration, Universität Hamburg

10/2013 – 01/2017: Bachelor of Science (B.Sc.), Business Administration, Universität Hamburg

• Value creation and value capture with digitalized multisensory experiential offerings

  Ongoing research project: In a multiple case study of seven German providers of experiential offerings, we explored how these providers have digitalized their offerings (such as spirits tastings, yoga classes, crafting workshops) during the recent COVID-19 pandemic. Through our inductive theorizing, based on established guidelines for grounded theorizing, we created an initial theoretical framework in which we link the novel mechanisms we have extracted that describe how these firms create and capture value through their digitalized experiential offerings.

• The digital design of extended-reality experiential offerings

  Ongoing DSR research project: A multiple case study of experiential offering providers that seeks to retrospectively extract relevant design knowledge  in order to evaluate and reformulate previously developed design principles for digital experiential offerings. In a design-archaeological approach, we focus on experiential offerings that rely on different types of immersive-systems mediation.

• Somatic IS artefacts and human body-technology entanglements