Dr. Johanna Lorenz

05/2021 – present: Research Associate and PhD Student at the Professorship for Information Systems and Digital Innovation (Prof. Recker) at  the Universität Hamburg

10/2018 – 03/2019: Working Student at Engel & Völkers AG, Hamburg

01/2018 – 06/2018: Content Marketing Manager at Otto (GmbH & CO KG), Hamburg

07/2017 – 12/2017: Internship at Otto (GmbH & CO KG), Hamburg

10/2018 – 12/2020: Master of Science (M.Sc.), Business Administration, Universität Hamburg

10/2013 – 01/2017: Bachelor of Science (B.Sc.), Business Administration, Universität Hamburg

• Digital Innovation of experiential offerings within the "Experience Economy"
  • The desgin of immersive-systems mediated physical-digital experiences
  • Offering architectures of digitalized experiences
  •  Value creation and value capture with physical-digital experiential offerings
  • Privacy-decision making in highly immersive online environments
• Bodily digital devices and somatic entanglements within the "Internet of Bodies (IoB)"