E-Business
Type and Deduction
- BSc. in Information Systems: compulsory optional module in the B.A. compulsory focus option
- B.A. BSc: compulsory optional module within the main focus in Information Systems
other BSc. programs: focus option
Requirements
No requirements given.
The number of participants is unlimited.
Course Language
German
Deduction Scope
6 credit points
4 SWS lecture incl. tutorial
Lecturer
Course Dates
- Lecture and Tutorial: Monday, 12:00 am- 4:00 pm, WiWi B1
Registration
In order to participate in this course it is obligatory to register in STiNE during the STiNE registration periods.
Course Evaluation
Evaluation Type: exam
As soon as they are known the exact examination dates will be announced in STiNE.
Registration for the exams in STiNE well within the registration periods is mandatory (also for students who repeat the exam!).
„Electronic Business uses digital information technologies by supporting business processes in order to generate an additional electronic value. Information, communication ad transaction as central components of Electronic Business are thereby transferred and processed through digital networks.“ (T. Kollmann http://wirtschaftslexikon.gabler.de/Definition/electronic business.html?referenceKeywordName=E-Business).
A fundamental issue of information and communication systems is their design within a business or company. Nowadays this means their systematic integration into a heavily informative environment.
In the information-economic context the lecture is focused on the following areas:
- Part 1: Information technology as the fundamet of Net Economy, platform economics, digital business models, basics of cloud technology, data science and blockchain
- Part 2: functionality and technical infrastructure of E-Shops, basics in e-marketing and social networks, data science in marketing and web analytics
Course material will be provided in STiNE. Literature recommendations will be given during lectures.