Current News (2019)8 July 2019|DFG-FG 1452Research workshop in MünsterAt the beginning of July, the research group met for another workshop. The group came together for the first time in Münster at the Westfälische...4 June 2019|DFG-FG 1452IJRM Best Paper Award for members of research groupThe research group received another prestigious award. Nele Hansen, Ann-Kristin Knapp and Thorsten Hennig-Thurau won the "IJRM Best Paper Award" at...30 May 2019|DFG-FG 1452Pre-conference as part of EMAC 2019 in HamburgIn the run-up to this year's EMAC Conference, the DFG research group organised its own Pre-Conference. The event was entitled "Understanding customers...21 May 2019|DFG-FG 1452New publication in JAMSThe work of the research group has resulted in a further publication. The paper "When pushing back is good: the effectiveness of brand responses to...28 February 2019|DFG-FG 1452Members of research group win prestiguious JAMS Best Paper AwardAnn-Kristin Kupfer and Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the...21 January 2019|PublicationNew paper on the returns of digital goodsThe new year begins with another publication success of the research group. Petra Schulz, Edlira Shehu, and Michel Clement wrote a paper on the...
