Our website is online
13 January 2015, by Timo Mandler
We have lunched the website of our newly established DFG research group. The economic research group analyzes the marketing of hedonic media products in the context of digital social media. Participating universities are: the Westfälische Wilhelms-Universität (WWU) Münster, the University of Cologe, and the Kühne Logistics University. Henrik Sattler, Professor for Marketing & Branding and Director of the Institue of Marketing, University of Hamburg, was named as speaker of the group.
The project is framed for a six years and will be funded with 1.5 million € within the first three years.
The new website features more information about the participating researchers, the individual projects, as well as our events. The website can be found here.