DFG Research Group: How social media is changing marketing
Social Media Marketing: first get together
27 April 2015, by Timo Mandler
On April 23 & 24, our research group met for the first time with all members at the University of Hamburg. We defined some organizational standards for our collaborative work. We will meet several times per year, either all together or project by project, to foster the exchange of ideas between the members of our group. Early next year we plan to host a conference to present some first results of our work.
During our first get together we also presented and discussed initial approaches. Some projects will be build on complex pre-work, which should held speeding up at the beginning. In combination with the intense exchange of ideas, this will help our post docs and our PhD students.