Three new publications
15 June 2015, by Timo Mandler
With academic publications, our research group contributes to the scientific discourse and derives implications for marketing practice. On a regular basis we discuss new insights within our group as well as with external experts and refine our ideas during academic workshops.
To increase the coverage, we publish our results in leading academic journals. Lately, three papers have been accepted:
• Burmester, Alexa B., Felix Eggers, Michel Clement, and Tim Prostka (2015): Accepting or Fighting Unlicensed Usage: Can Firms Reduce Unlicensed Usage by Optimizing their Timing and Pricing Strategies? International Journal of Research in Marketing, forthcoming.
• Mathys, Juliane, Alexa B. Burmester and Michel Clement (2015): What drives the market buzz of celebrities? A longitudinal analysis of consumer interest in film stars, International Journal of Research in Marketing, conditionally accepted.
• Burmester, Alexa B., Jan U. Becker, Harald van Heerde, and Michel Clement (2015): The impact of pre- and post-launch publicity and advertising on new product sales, International Journal of Research in Marketing, forthcoming.