DFG Research Group: How social media is changing marketing
Michel Clement is Reviewer of the Year 2015 (Marketing)
6 June 2016, by Timo Mandler
Michael Clement, Professor for Marketing and Media (University of Hamburg), and member of our research group was awarded as Reviewer of the Year 2015 (Marketing) by „Business Research“. Additionally, the dissertation „Measuring and Managing the Impact of Social Networks on Customer Referrals“ by Dr. Jannik Meyners, reviewed by Michel Clement and Jan Becker (KLU Hamburg) was awarded with the #2 EMAC & McKinsey Dissertation Award. His research is contributing new insights to the work of our research group.