Research talks with Prof. Valentyna Melnyk
28 June 2017, by Sabine Meyer
On Friday July 14, the DFG research unit „How Social Media is Changing Marketing“ kindly invites all PhD students to a luncheon research talk with Prof. Dr. Valentyna Melnyk.
The program:
12.00h: "Fantastic Beasts and When to Present Them: The Effect of Fantasy Labels on Product Evaluation and Purchase Intentions"
13.15h: Lunchbreak
14.00h: "Evolutionary Psychology to Gender Differences in recent Marketing Studies“
Location: Haus der Betriebswirtschaft, Moorweidenstraße 18, room 0029.
Valentyna Melnyk is Professor of Marketing and Consumer Research at Massey University, New Zealand, and International Fellow of our DFG research unit. She is a distinguished expert on the fields of cross-cultural marketing, emotions, branding, and advertising.
Besides the research talk session Prof. Melnyk offers individual talks for PhD students to discuss current research projects (time slots tbd). Please sign up until July 12 via email to carsten.ovens@uni-hamburg.de.