Entertainment Science: Book release by Thorsten Hennig-Thurau
20 August 2018
At the beginning of September, one of our lead researchers Thorsten Hennig-Thurau (University of Münster) and our international fellow Mark Houston (Texas Christian University) will release their new book “Entertainment Science. Data Analytics and Practical Theory for Movies, Games, Books, and Music”. This book will be one of the first ones that focus on the marketing of hedonic media products – which was the center of our research in the first funding period.
The entertainment industry has been changed over the last years. The success of firms such as Netflix and Spotify is unquestionable and contradicts “Nobody-Knows-Anything” mantra by William Goldman´s, who argues that success is the result of managerial intuition and instinct. In their book, the authors show a new way to identify essential factors, mechanisms, and methods that help a new entertainment product to succeed.
Here are some reviews by leading international scholars in the field:
"Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences."
Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University
"Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs."
Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig
"Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking
Allègre Hadida, Associate Professor in Strategy, University of Cambridge
Find more information on entertainment-science.com or pre-order the book now at Springer .