Jan Recker MIT Sloan Top 10"Three Questions to Ask About Your Digital Strategy"

14 July 2025

"Three Questions to Ask About Your Digital Strategy" by Prof. Dr. Jan Recker and his co-authors Murat Tarakci, Fabian J. Sting and Gerald C. Kane is one of the  Top Ten Strategy articles of MIT Sloan Management.  Titled 10 Strategy Reads That Meet the Moment MIT Sloan Management  has chosen 10 excerpts which offer not just theory but practical insight to sharpen your strategic edge. The article can be read clicking here. 
Abstract
Pervasive digitalization is changing how firms engage in strategic competition. Some firms are pursuing digital disruption strategies, using digital resources to rewire their value chain and change the landscape of their industry by redefining performance expectations. Other firms are adapting to digitalization by adding digital resources into their existing value chain. Through NK model simulations, we advance our understanding of digital disruption vis-à-vis adaptation in strategic competition in two main ways. First, we unearth important nuances in performance trade-offs: A digital disruption strategy may be effective for relative performance at the expense of absolute performance gains. Second, we explore relevant market- and competitor-related conditions under which firms should opt (or not) for a digital disruption strategy.