Professorship for Information Systems and Digital Innovation
and Digital Innovation
Photo: UHH/Denstorf
16 September 2026
Jan Recker, Imke Grasshoff, and Thomas Mayer published a new article about how a large German automotive manufacturer built an in-house, proprietary generative artificial intelligence (GenAI) solution to assist their employees with everyday work tasks. The article is entitled "Build-Your-Own GPT: Field Lessons about configuring a proprietary Generative AI solution" and will be published in Information and Organization. A preprint is available here.