Research

In our research, we explore how ow organizations deal with the opportunities and challenges of digitalization and artificial intelligence. We always do our research in the field, directly with firms who are confronted with the opportunities and challenges. We usually work with large organizations (such as Edeka, Woolworths, Volkswagen, SAP, Hilti, Commonwealth Bank, Lufthansa, Ubisoft, Bertelsmann, and others) but also with small- and medium-sized companies (such as Vytal, Cognigy.AI, Guidecom, Ultimaker, Auticon, Tins & Tales, and others). We are interested in how work in large organizations is transformed through digital innovations and AI, how products or processes can be digitalized or improved with AI, how startups bring new digital and AI offerings to the market, and how digital solutions can be used to make our work and lives more sustainable. Our main research interests include

1. Managing Artificial Intelligence
2. Digital Innovation
3. Digital Transformation
   
4. Digital Entrepreneurship