VL "Integrated Marketing Communications" (engl.)

Dear Students,

our course integrated marketing communications (IMC) focuses on cross-media communciation. We will learn about the targets of communication, the characteristics and efficiency of different advertising media (from offline (TV, radio, billboard etc.) to direct mails to online (banner, search, social, etc.) and mobile), and how to integrate them in advertising campaigns so that their combined employment yields maximum synergy.

While the lectures introduce basics, concepts and state-of-the-art approaches, the exercises will briefly repeat the core ideas of the lectures, host practitioners from leading media agencies who present their cutting edge applications, and leave sufficient room for in-depth discussions.

In short, this course aims to take you up to the frontiers of best practice in advertising industry. Please note that this course will be in English.

Looking forward to working with you.

Vorlesung

Die Termine werden vor Beginn der Vorlesung auf StiNe bekannt gegeben.

Übung

Die Termine werden vor Beginn der Vorlesung auf StiNe bekannt gegeben.