Aktuelles (2015)Hier finden Sie aktuelle Nachrichten rund um die Professur 21. Juli 2015|PublikationArticle on "Social Media Metrics" belongs to Top15 most downloaded Marketing articles in 2014The Contribution “ Social Media Metrics – A Framework and Guidelines for Managing Social Media” published in the Journal of interactive Marketing in...21. Juli 2015|PublikationOutstanding Reviewer Status - Journal of Interactive MarketingThe leading marketing journal on interactive marketing awarded Dr. Kay Peters with its outstanding reviewer status as of May 2015. This status is...26. Mai 2015|Studium und LehreNeues Seminar: Innovationen für Digitale Identitäten & eServicesLiebe Master-Studentinnen und Studenten,wir freuen uns Ihnen unser neues Entrepreneur-Seminar "Innovationen für Digitale Identitäten & eServices" in...