Professorship for Information Systems and Digital Innovation
Nucleus Professorship
for Information Systems
and Digital Innovation
for Information Systems
and Digital Innovation
New paper on the growth of the circular economy startup "Vytal" accepted for publicationGrowing online-to-offline platform businesses: How Vytal became the world-leading provider of smart reusable food packaging
15 September 2023
The paper "Growing online-to-offline platform businesses: How Vytal became the world-leading provider of smart reusable food packaging" has been accepted for publiction in the Information Systems Journal. It is available as a preprint here. The paper examines how the startup Vytal - a provider for digitalized reusable food packaging containers - has managed to grow its business so successfully.