New paper on the growth of the circular economy startup "Vytal" accepted for publicationGrowing online-to-offline platform businesses: How Vytal became the world-leading provider of smart reusable food packaging
15 September 2023
The paper "Growing online-to-offline platform businesses: How Vytal became the world-leading provider of smart reusable food packaging" has been accepted for publiction in the Information Systems Journal. It is available as a preprint here. The paper examines how the startup Vytal - a provider for digitalized reusable food packaging containers - has managed to grow its business so successfully.