Professorship for Information Systems and Digital Innovation
Nucleus Professorship
for Information Systems
and Digital Innovation
for Information Systems
and Digital Innovation
New paper on digital experiences
4 June 2024
The paper "Creating and Capturing Value with Physical-Digital Experiential Consumer Offerings" has been accepted for publiction in the Journal of Management Information Systems. A preprint is available here. The paper explores how commercial experience providers combine both physical and digital offering architectures by augmenting, substituting, porting, and excluding physical and digital components, a process that changes the value these experiences create for consumers and provides new means by which providers capture value from these offerings.