NewTIME research centera bridge between technology, innovation and the market

24 July 2025

An English version of the German article: https://www.bwl.uni-hamburg.de/ueber-die-fakultaet/aktuelles/2025/0724-time.html

With the Center for Technology, Innovation, and Market Entry (UHH TIME), the University of Hamburg Business School is launching an interdisciplinary research center at the interface of digital technology, innovation and entrepreneurship.

The University of Hamburg Business School has launched a new research center: UHH TIME - Center for Technology, Innovation, and Market Entry. The aim of the center is to bundle interdisciplinary expertise in order to better tap into the innovation and market potential of so-called “deep, digital and data-driven technologies”. TIME sees itself as a platform on which scientists from the fields of business administration, computer science, engineering, mathematics, physics and other disciplines work together on key future topics.

The focus is on questions such as: How can novel technologies be strategically developed, economically evaluated and successfully brought to market? What role do marketing, management and entrepreneurship play in scaling up scientific inventions? What structures are needed to enable transdisciplinary innovation processes?

To this end, TIME bundles targeted interdisciplinary research and offers technology-related research and teaching programs in cooperation with the Hamburg ecosystem. The center is also actively involved in regional innovation. Close cooperation with Science City, the Startup Port and the newly acquired Startup Factory Impossible Founders (iF) is a central component of this.
TIME also attaches great importance to promoting young scientists. Integrated programs for students and doctoral candidates create new offerings that combine technology expertise with entrepreneurial thinking - with a focus on transfer and start-up initiatives.
TIME is organized within the University of Hamburg Business School. The founding directors are Prof. Dr. Michel Clement, Prof. Dr. Anne Lauscher and Prof. Dr. Jan Recker. The Managing Director is Swantje Ziegert.

TIME is a center for interdisciplinary research, scientific exchange and academically sound innovation promotion at the interface between university and society. It builds on the activities of the former Management Transfer Lab (MTL) and further develops its approaches to technology-based innovation and transfer research. While the MTL focused on practical formats in the field of management transfer, TIME focuses more on interdisciplinary research into technology-driven change. In contrast to the Business School's transfer activities, which focus on exchange with entrepreneurial and social stakeholders, TIME sees itself primarily as a scientific platform for researching and shaping innovation processes at the interface between technology and the market.