News (2023)15 September 2023|StudiumNew article in the Journal of Marketing ResearchPhoto: Ava W. Burton on UnsplashNew article in the Journal of Marketing Research The paper "Cause-Related Marketing as Sales Promotion" is published in the Journal of Marketing...12 September 2023|StudiumMarketing Automation Report 2023Photo: ciPublication of the study on the current state of applied marketing automation in business The Marketing Automation Report 2023, authored by Julia...17 August 2023|StudiumChair 2x in the top 10 most read JMR articlesPhoto: SAGETwo articles of the chair among the top 10 "most read articles" of the Journal of Marketing Research The two articles "The Power of Brand Selfies" and...31 May 2023|StudiumMarkenverband e.V.'s Science AwardPhoto: MarkenverbandProf. Dr. Jochen Hartmann wins 2nd place in the Markenverband e.V. Science Award Our alumnus TUM Professor Dr. Jochen Hartmann has been awarded 2nd...26 May 2023|StudiumEMAC 2023 Enginius Doctoral Dissertation Competition AwardPhoto: Thomas ReuttererMartin Reisenbichler wins 1st place at EMAC 2023 Enginius Doctoral Dissertation Competition Award At this year's EMAC 2023 Conference in Odense...5 May 2023|Studies and TeachingPractical course next semesterPhoto: Marvin Meyer on UnsplashPractical course at the chair Customer Insights! In the winter semester 23/24 we again offer a practical course: Dr. Florian Brem teaches hands-on...28 February 2023|ResearchDr. Martin Reisenbichler wins award for dissertationPhoto: EHI Stiftung und GS1 GermanyDr. Martin Reisenbichler wins Science Award for his dissertation Great news for our chair. On Feb. 28, Dr. Martin Reisenbichler was invited by the EHI...23 February 2023|PublicationSentiment analysis using machine learningPhoto: ci The paper "More than a Feeling: Accuracy and Application of Sentiment Analysis" was published in the International Journal of Research in Marketing...
