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Chair of Marketing & Customer Insight
Chairof Marketing &
Customer Insight

Photo: UHH / Schell

List of Publications

Financial Times 50 Journals

  • "Cause-Related Marketing as Sales Promotion", in: Journal of Marketing Research, 2024, 61(5), 955-974 (with Christina Schamp, Yuri Peers, and Peter Leeflang) (1, 2, 3)
  • "The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses", in: Journal of Marketing Research, (60:1) 2023, 189-215 (with Christina Schamp, Tammo Bijmolt, Robin Katzenstein) (1,2,3)
  • "The Power of Brand Selfies", in: Journal of Marketing Research, 2021 (with Jochen Hartmann, Christina Schamp and Oded Netzer)
  • "Leveraging Brand Equity for Effective Visual Product Design", in: Journal of Marketing Research, (57:2) 2020, 257-277 (with Jan R. Landwehr, Thomas F. Schreiner and Harald J. van Heerde) (1, 2, 3)
  • "Consideration of Ethical Attributes Along the Consumer Decision-Making Journey", in: Journal of the Academy of Marketing Science, (47:2), 2019,  328-348 (with Christina Schamp and Robin Katzenstein) (2)
  • "Building a Social Network for Success", in: Journal of Marketing Research (55:3), 2018, 321-338 (with Asim Ansari, Florian Stahl and Lucas Bremer) (1, 2, 3)
  • "The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin", in: Journal of Marketing, (76:4), 2012, 44-63 (with Florian Stahl, Donald R. Lehmann and Scott A. Neslin) (1, 2, 3) H. Paul Root Best Paper Award, Finalist Best Paper Award des Verbands der Hochschullehrer für Betriebswirtschaftslehre, Finalist Harold H. Maynard Best Paper Award.
  • "Order in Product Customization Decisions: Evidence from Field Experiments", in: Journal of Political Economy, (118:2), 2010, 274-299 (with Jonathan Levav, Andreas Herrmann and Sheena Iyengar) (2, 3)
  • "Nudge Your Customers Toward Better Choices", in: Harvard Business Review (86:12), 2008, 99-106 (with Daniel G. Goldstein, Eric J. Johnson and Andreas Herrmann)
  • "Choice Goal Attainment and Decision and Consumption Satisfaction", in: Journal of Marketing Research (44:2), 2007, 234-250 (with Donald R. Lehmann and Andreas Herrmann) (1, 2, 3)

(1) UT Dallas Top24, (2) 4* ABS Academic Journal Guide, (3) VHB JOURQUAL A+

A Journals

  • "More than a Feeling: Accuracy and Application of Sentiment Analysis", in: International Journal of Research in Marketing, (40:1) 2023, 75-87 (with Jochen Hartmann, Christian Siebert und Christina Schamp)
    IJRM-EMAC 2023 Best Article Award
  • "Comparing Automated Text  Classification Methods", in: International Journal of Research in Marketing, (36:1), 2019,  20-38 (with Jochen Hartmann, Juliana Huppertz and Christina Schamp)
    Finalist IJRM-EMAC 2019 Best Article Award
  • "When and How to Infer Heuristic Consideration Set Rules of Consumers", in: International Journal of Research in Marketing (34:2), 2017, 516-535 (with Lucas Bremer and Thomas Schreiner)
  • "A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity", in: Journal of Product Innovation Management (34:6), 2017, 790–820 (with Thomas Schreiner, Katrin Talke and Thomas Fandrich)
  • "Charts and Demand: Empirical Generalizations on Social Influence", in: International Journal of Research in Marketing, (30:4), 2013, 429-431 (with Olaf Maecker, Nadja Grabenströer, Michel Clement)

B Journals

  • "Understanding videos at scale: How to extract insights for business research", in: Journal of Business Research, (123), 2020, 367-379 (with Jasper Schwenzow, Jochen Hartmann and Amos Schikowsky)
  • "From Corporate Social Responsibility to Market Demand: The Role of Brand Management", in: Marketing ZFP - Journal of Research and Management,  (42:2), 2020,  35-54 (with Nima Mehrafshan, Alexander Permann and Maxine Materne) Marketing ZFP Best Paper Award 2020
  • „Antecedents and Temporal Dynamics of Strategic Divergence: Evidence from Europe“, in: Journal of World Business, (48:1), 2012, 110-121 (with Matthias Brauer)
  • "The Effect of Default Options on Choice - Evidence from Online Product Configurators", in: Journal of Retailing and Consumer Services, (18:6), 2011, 483-491 (with Andreas Herrmann, Dan Goldstein, Rupert Stadler, Jan R. Landwehr)
  • "The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin", MSI Report No. 10-116, Marketing Science Institute, Cambridge: MA, 2010 (with Florian Stahl, Donald R. Lehmann and Scott A. Neslin) Robert D. Buzzell Best Paper Award of the Marketing Science Institute
  • "Consumer Decision Making under Variety: The Effect of Attribute Alignability", in: Psychology and Marketing (26:4), 2009, 333-358 (with Andreas Herrmann, Robert Morgan, Stephan Henneberg and Jan Landwehr)
  • "Getting a Feel for Price Affect: Consumers Emotional Responses to Price Information", in: Psychology and Marketing (26:1), 2009, 39-66 (with Klaus Peine and Andreas Herrmann)
  • "Order in Product Customization Decisions", in: MSI Report No. 08-002, Marketing Science Institute, Cambridge: MA, 2008 (with Jonathan Levav, Sheena Iyengar and Andreas Herrmann)
  • "The Effect of Product Variety on Purchase Probability", in: Review of Managerial Science, (1:2), 2007, 111-131 (with Andreas Herrmann and Christian Kaiser)
  • "The Effect of Attribute Order and Variety on Choice Demotivation: A Field Experiment on German Car Buyers", in: Advances in Consumer Research (34), 2007, 90-91 (with Jonathan Levav, Sheena Iyengar and Andreas Herrmann) 
  • "Providing More or Providing Less? Accounting for Cultural Differences in Consumer Preference for Variety", in: International Marketing Review (23:1), 2006, 7-24 (with Andreas Herrmann) 

Contributions to Transfer Journals

  • "Managing Brand Consistent Employee Behaviour: Relevance and Managerial Control of Behavioural Branding", in: Journal of Product and Brand Management, (16:5), 2007, 310-320 (with Sven Henkel, Torsten Tomczak and Andreas Herrmann)
  • "Designing Mobile Brand Communities. Concept and Empirical Illustration", in: Journal of Organizational Computing and Electronic Commerce (16:3/4), 2006,  309-337 (with Catja Prykop) 
  • "An Approach to Profit-Maximizing Product Design on the Basis of the Platform Concept", in: International Journal of Quality and Reliability Management (23:7), 2005, 788-806 (with Hajo Riesenbeck, Andreas Herrmann and René Algesheimer)
  • "Customer Centred Community Application Design", in: International Journal on Media Management (4:1), 2002,  13-21 (with Peter Aschmoneit) 
  • "Strategic Partnerships of Business-to-Business E-Marketplaces: Empirical Evidence from Europe", in: Electronic Markets - The International Journal of Electronic Commerce & Business Media (12:2), 2002,  100-111 (with Markus Lenz and Hans-Dieter Zimmermann)