Current News (2018)6 December 2018|ResearchOded Netzer new fellow of research groupThe DFG Research Group welcomes a new International Fellow: Oded Netzer from Columbia University in New York. Oded Netzer is one of the world's...1 November 2018|PublicationNew publication on automated text classification methodsThe research group achieved another publication success. Jochen Hartmann, Juliana Huppert, Christina Schamp, and Mark Heitmann published their paper...12 October 2018|EventFollow-Up: Mallen Conference 2018At the end of September, numerous members of our DFG research group attended the annual Mallen Conference. For the first time in Europe, the...8 October 2018|PublicationNew Publication in International Journal of Research in MarketingAnother high-ranking publication has emerged from the research group. The paper "Brand crises in the digital age" by Nele Hansen, Ann-Kristin Kupfer...22 August 2018|EventAnnouncement: Mallen Conference co-organized by research groupThe DFG research group will co-organize the upcoming Mallen Conference at the end of September. The Mallen Conference is an exclusive selective annual...20 August 2018|PublicationEntertainment Science: Book release by Thorsten Hennig-ThurauAt the beginning of September, one of our lead researchers Thorsten Hennig-Thurau (University of Münster) and our international fellow Mark Houston...27 June 2018|DFG-FG 1452Kick-off for second funding periodThe research group “How social media is changing marketing” has been extended for another three years after a successful review by the German Research...12 March 2018|DFG-FG 1452Meet the experts: science@OMR conferenceDigital social media, such as Facebook, Twitter, Spotify, and YouTube, become increasingly important in shaping our behavior as consumers and as...6 March 2018|DFG-FG 1452New paper on forecasting sales for new media productsSchmidt-Stölting, Christina, Michel Clement, Steven Wu, and Sönke Albers (2018): Sales forecasting of New Entertainment Media Products - Comparing...