Maximilian Kaiser, M.Sc.

Schwerpunkte

• Big Data and Machine Learning in Marketing
• Competitive Data Analytics for Marketing Performance and Economic Policy
• Product Embeddings
• Video Game Diffusion

Lehrtätigkeiten

• Betreuung von Abschlussarbeiten (M.Sc.)

Publikationen

• Aridor, Guy, Yeon-Koo Che, Brett Hollenbeck, Daniel MacCarty and Maximilian Kaiser: Evaluating The Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency (Working Paper).
• Pocsay, Marc Enrico, Qiwei Han and Maximilian Kaiser: Shopping Missions in Online Grocery Shopping (Working Paper).
• Avdeenko, Alexandra, Maximilian Kaiser, Krisztina Kis-Katos and Leonie Reher (2024): DP19215 Sanctions, Sales, and Stigma: A Tale on the Performance of International Brands in Russia, CEPR Discussion Paper No. 19215.
• Avdeenko, Alexandra, Lucio Castro, Alberto Criscuolo, Marc Vincent Gillaizeau, Dmytro Goriunov, Leonardo Iacovone, Maximilian Kaiser, Franklin Okechuwku Maduko. Ukraine - Firms through the War 2.0 (English). Washington, D.C. : World Bank Group.
• Miguel Rocha, Victor Hogheim, Miguel Almeida, Alex Theilmann, José Silva, Alessandro Gambetti, Qiwei Han and Maximilian Kaiser (2024): Optimizing Product Matching in E-commerce: A Strategic Perspective on Precision-Recall Trade-Off. In: Martínez-López, F.J., Martinez, L.F., Brüggemann, P. (eds) Advances in Digital Marketing and eCommerce. DMEC 2024. Springer Proceedings in Business and Economics.
• Max Würfel, Qiwei Han, and Maximilian Kaiser. 2021. Online advertising revenue forecasting: An interpretable deep learning approach. In Proceedings of the IEEE International Conference on Big Data (Big Data), December 15 -18, 2021. IEEE, 1980-1989.

CV

Education

04/2023 - present: PhD Student, Chair of Marketing & Media (Prof. Clement), University of Hamburg

09/2017 - 07/2018: Master of Science (M.Sc), Smart Data Science, École national de la statistique et d’analyse d’information, France

05/2016 - 03/2019: Master of Science (M.Sc.), Statistics, University of Munich

09/2011 - 12/2015: Bachelor of Science (B.Sc.), Mathematics (Mathematical Stochastics), University of Göttingen

Professional

03/2018 - present: Director Data Science and Research Partnerships, Grips Intelligence, Berlin/New York City

06/2016 - 08/2017: Data Science Consultant, Capgemini Consulting, Munich

08/2015 - 11/2015: Student Consultant, Capgemini Consulting, Munich

06/2014 - 05/2015: Student Consultant, Fidelity International, Kronberg