Current News (2016)20 October 2016|Studies and TeachingProf. Dr. Tammo Bijmolt is visiting professor at Hamburg Business SchoolThis winter semester the Institute for Marketing welcomes Prof. Dr. Tammo Bijmolt, University of Groningen, who complements the Institute in research...12 September 2016|Contact Studies (KSE) RepresentativesNew Facebook PageOur DFG research unit joined Facebook with its own page. The aim is to reach a broader audience beyond the social media and marketing research...1 September 2016|EventHamburg-Cologne Marketing Camp 2016Our DFG research unit proudly hosts the Hamburg-Cologne Marketing Camp 2016 at the University of Hamburg, October 25 & 26. Established in 2005, the...18 August 2016|PublicationNew publicationOur research unit recently published a new paper. Prof. Dr. Michel Clement (University of Hamburg), Julian Hofmann (Normandy Business School)...26 July 2016|EventLecture on Mobile MarketingOn August 10, Prof. Dr. Martin Spann will give a lecture on „Mobile Marketing“ at the University of Hamburg. We will start at 16h, room 2.16...7 July 2016|InterviewAbout us - University of Hamburg’s YouTube chanel features our research groupThe University of Hamburg recently published a short video about our research unit on YouTube. Carsten Ovens, PhD student at the Chair of Marketing &...29 June 2016|EventScience meets ManagementEnd of June, Prof. Dr. Michel Clement, member of our research unit, presents the latest insights of our work together with experts of Pilot, a Hamburg...6 June 2016|VerwaltungMichel Clement is Reviewer of the Year 2015 (Marketing)Michael Clement, Professor for Marketing and Media (University of Hamburg), and member of our research group was awarded as Reviewer of the Year 2015...18 May 2016|PublicationStart-ups, incumbents, and the effect of takeover competitionThe Journal of Business Research recently published a new paper of our research unit. Current takeovers as Tumblr and Instagram show the enormous...25 April 2016|EventBIG DATA.BIG MOVIESTogether with Filmuniversität Babelsberg Konrad Wolf, the Erich Pommer Institute, and the Marketing Center Münster, our DFG research unit hosts a...20 March 2016|VeranstaltungPre-Conference in Las VegasDigital social media as Facebook, Twitter, Instagram, and YouTube have a rising presence in a consumer’s daily routine. Our research group FOR1452...2 March 2016|PublikationStrategies for Social MediaA new edition of the Harvard Business Manager (03/2016, German version) features an article based on our research group’s work. Marius Johnen, Marleen...29 January 2016|ForschungProf. Dr. Martin Spann in HamburgDuring August this year, Martin Spann will visit the University of Hamburg for a joint project with our research group. He is the Director of the...15 January 2016|PublikationDynamic effects of moment-to-moment likeability on virality of online adsA new paper by Edlira Shehu, Tammo Bijmolt and Michel Clement contributes to to work of our research group. „Dynamic effects of moment-to-moment...13 January 2016|VeranstaltungPre-Conference „Social Media Marketing“ in Las VegasOur research unit proudly presents the pre-conference on Social Media Marketing, associated to the annual Winter Conference of the American Marketing...