Courses summer semester 2024

Unternehmensplanspiel (strategic marketing simulation game) (Bachelor class)

Lecture 2 SWS + 2 SWS exercise

Acquisition of 6 Credit Points, Henrik Sattler, Louisa Pfeifer, Philip Sander

Kick-Off: Monday, 08.04.24 - 15:00 - 18:00 (ESA H)

Midterm presentation: Saturday, 18.05.24 - 9:00 - 20:00 (ESA O 221)

Final presentation: Sunday, 30.06.24 - 9:00 - 20:00 (WiWi-Bunker, Raum tba)

Attendance is compulsory at these dates. Registration via STiNE is required. The business game is a simulation in which students act as managers in a fictitious market and regularly make corporate decisions on brand portfolio, production, pricing, advertising, sales force and distribution.

Lecture "Marketing" (Bachelor class)

Lecture 2 SWS + 2 SWS Übung, Michel Clement, Claudia Höck

Monday 10-12 (start 08.04.) / Thursdays 08-10 (start 14.04)

10 exercise groups (details in STiNE), start in the week of 1504.

Please note the current information in STiNE

Exam dates (without guarantee, binding information in STiNE): 

Friday, 19.07.2024, 10:30 - 11:30, Audimax 1 und 2

Friday, 20.09.2024, 12:30 - 13:30, Audimax 1 und 2

Lecture "Markenpolitik" / Brand Policy (Master class)

Lecture 2 SWS + 1 SWS Übung, Acquisition of 6 Credit Points, Claudia Höck

Fridays 10 – 12, start 5. April

Excercises every 14 days Thursdays 10 – 12, 12 – 14 (start 11.04 for all groups)

Please note the current information in STiNE

Exam dates (without guarantee, binding information in STiNE): 

Friday, 12.07.2024, 10:30 - 11:30, ESA A

Friday, 27.09.2024, 10:30 - 11:30, Audimax 2