Research interest
- Sponsorship Management (Podcasts, Sports Sponsoring/ Perimeter Advertising)
- Brand Equity Estimation and Management (Consumer-Based and Sales-Based Brand Equity, Brand Age)
Teaching
- Tutorials to lecture Unternehmensplanspiel (bachelor), summer and winter term
Academic background
Since 2019: Doctoral studies and research assistant, Chair of Marketing & Branding, University of Hamburg
2016 - 2019: Studies of Business Administration Master of Science, University of Hamburg
2013 - 2016: Bachelor of Science in Business Administration, Philipps-University Marburg, Germany
Working experience
2013 - 2015 and 2017 - 2019: Working student at the Oel-Waerme-Institut, affiliated institute of the RWTH Aachen, Herzogenrath, Germany
2016: Internship Alphabet Fuhrparkmanagement GmbH, BMW Group, Munich