Welcome to the team: Kerstin Mayer

13 January 2023, by Levent Uyar

Photo: Kerstin Mayer

The Chair of Marketing and Media is pleased to welcome Kerstin Mayer, who will be pursuing a PhD. She successfully completed her Bachelor's degree in Media and Communications Management at the University of Westminster in cooperation with the Macromedia University of Applied Sciences and her master's degree in Marketing Analytics and Data Science at the University of Groningen. Besides professional experience in the field of market research and neuromarketing, the native Swiss with Brazilian roots also brings internationality. Her research focus will be in Entertainment Science, funded by a scholarship from Warner Bros Discovery. Specifically, her research will address various issues related to sequential distribution in the digital transformation of the media industry, with a particular focus on the film industry. Her main supervisor is Prof. Dr. Michel Clement and her co-supervisors are Dr. Cord Otten and Dr. Rouven Seifert.

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