Prof. Dr. Henrik Sattler

Henrik Sattler is Professor of Marketing and Branding and head of the Institute for Marketing at the University of Hamburg. He was Visiting Scholar respectively Adjunct Professor at the MIT, Cornell University, Australian Graduate School Management Sydney, University of New South Wales Sydney, and University of Technology Sydney. He has published five books and more than 50 international peer reviewed articles, mainly in the area of marketing and branding. His papers have appeared in the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and Journal of Service Research, among others. He has been ranked several times among the top 1% researchers in business administration in Germany. He received several awards, for instance the best paper award from the German Academic Association for Business Research for the article “How Important are Brands? A Cross-category, Cross-country Study”, Journal of Marketing Research, 2010, together with M. Fischer and F. Völckner (also shortlisted for the 2011 Robert D. Buzell MSI Best Paper Award). He has served on the editorial boards of Customer Needs and Solutions (Reviewer), International Journal of Research in Marketing (Reviewer and Guest Area Editor), Recherche et Applications en Marketing (Associate Editor), and Marketing ZFP – Journal of Research and Management (Editor in Chief). 

Since 2015 Henrik Sattler is spokesperson for FOR 1452, a research unit on „How Social Media is Changing Marketing“ funded with more than € 4.0 million by the German Research Foundation, DFG (https://www.bwl.uni-hamburg.de/en/fg1452/members/international-fellows.html). In 2003 Henrik Sattler founded the Centre for Branding and Marketing (ZMM) at the University of Hamburg.

Selected publications