Max Pachali from Tilburg University visits UHH

28 February 2024, by Lucía Santos

Max Pachali, Associate Professor of Marketing at Tilburg University, will be visiting Universität Hamburg on May 16 at the invitation of the Institute of Marketing.

He will be presenting a working paper on sustainable consumption entitled „The Impact of Voluntary Animal Welfare Labels” and will meet with several research associates from the Institute. The talk will begin at noon in Room 0005.1 (Moorweidenstr. 18).

In his research, Max Pachali advances the measurement of heterogeneous consumer preferences, particularly how different consumers respond differently to policy interventions, such as nutritional warning label regulations or mandatory bans of unsustainable product alternatives. His recent research focuses on tracking the evolution of environmental costs of households’ grocery purchases, how voluntary animal welfare labels affect meat consumption, and predicting the market potential of sustainable foods (such as plant-based meat replacements). Another stream of his research studies how digital platforms can guide users’ consumption through promotions in the app.

His research has been published in Marketing Science, the Journal of Marketing Research, and the Journal of Quantitative Marketing and Economics. Max was selected as a University of Washington, Foster School of Business Early Career Fellow in 2024 and was nominated the ISMS Early Career Fellow Scholar in 2022. He has been invited to give talks at the University of Chicago Booth, Stanford University, and Cornell University.