Elena Koch wins Marketing Impulse XXL 2023

20 November 2023, by Liona Rücker

Elena Koch wins Marketing Impulse XXL 2023

Six young scientists present their research work, which is selected in advance by a jury, at the cooperative event of the marketing clubs in northern Germany. The focus is not only on scientific theory and methodology, but in particular on the application of current research results. In ten-minute pitch presentations, the speakers provide exciting and practical impulses from the scientific world.

At the end of the evening, Elena Koch was awarded first prize for her presentation on non-monetary payment methods by an equal vote of the northern club's expert jury and the audience.

The project, on which Elena Koch is working together with Prof. Dr. Michel Clement (University of Hamburg), Prof. Dr. Felix Eggers (Copenhagen Business School) and Dr. Petra Füchtenbusch (University of Hamburg), focuses on current challenges in the news industry.

Thanks to the Marketing Club Schleswig-Holstein (https://www.marketingclub-sh.de/) for organizing this great event!