Expertise
Examples of Research Applied in Practice
Research made easy: These examples of research projects with knowledge transfer between science, business and society show how diverse research in business administration is. The research projects focus on different areas and provide valuable insights into complex problems as well as everyday experiences. If you are interested in joint research projects, please get in touch with the contact persons on the team page.
Video: Research at HCHE and Transfer into Society

Photo: UHH
Knowledge transfer between science and society: Research at the Hamburg Center for Health Economics (HCHE) has delivered key insights during the coronavirus pandemic. Prof. Dr. Jonas Schreyögg, Director of the HCHE and Chair of Management in Healthcare, offers a behind-the-scenes look and explains how the public is informed about the findings — for example, through collaboration with the press.
Excellence and TransferTransfer into the Industry and Society

Photo: Unsplash/hcm
Connections between academia, business, and society emerge on many levels. For example, spin-offs are founded to transfer knowledge from university research into the business world. Business representatives and researchers engage in dialogue at round tables, fostering mutual exchange. The Hamburg Chamber of Commerce is also a key partner of the Business School, offering a platform for academic lectures. Public formats such as public lectures and 'Wissen vom Fass' make research accessible to a wider audience.
Consulting Companies, Politics and Organizations

Photo: Unsplash/Hiroyuki Sen
Researchers at the Business School advise companies such as PwC, Warner Music, Google, and Bertelsmann. Their expertise also extends to political institutions, including the German Federal Ministry of Health (BMG), the World Health Organization (WHO), and the Ministry of Hajj and Umrah in Saudi Arabia, leading to significant social impact.
Chairmanships and Memberships

Photo: Unsplash/Bennie Bates
Professors are actively engaged in the private sector and civil society — from start-ups to major corporations, as well as in the church and political spheres. Through their roles as chairs or members of advisory and supervisory boards, they help shape developments beyond the university. Their expertise forms a vital foundation for decision-making — for instance, on the Advisory Council on the Assessment of Developments in the Health Care System, the Supervisory Board of the Madsack Media Group, or the Advisory Board of Itzehoer Versicherung.