The Faculty focuses on quantitative and empirical research. Researchers typically use real world (big) data and data science approaches to solve important management problems.
It was second in Germany in the Wirtschaftswoche Ranking 2022, the most important national ranking for business research.
Areas of focus:
- Funding the health care sector
- Outpatient and inpatient care
- Pharmaceutical markets
- Economic evaluation of health care
- Public health
- Big Data & Digital Health
The interdisciplinary Hamburg Center for Health Economics brings together staff from the Faculty of Business Administration; the WiSo Faculty; and the Faculty of Medicine. With over 70 researchers, it is one of the leading centers for integrating business, economics and medicine in Europe. HCHE has a strong international network and has been extremely successful in transferring research into policy and practice.
Marketing and Communication
Areas of focus:
- Media and social networks
- Automated communication
Media and social networks: The DFG research group “How Social Media is Changing Marketing” brings together researchers from Universität Hamburg, the University of Münster, the University of Cologne, and Kühne Logistics University to focus on the marketing of hedonic media products such as movies, books, games, and music in the context of social media.
Automated communication: Researchers from the Faculty collaborate closely with colleagues from information systems, media research, sociology, and politics.
The Center for Marketing and Media serves as a platform to bring together the Faculty’s marketing professors with companies and leading marketing researchers from around the world.
Logistics and Digital Services
Areas of focus:
- Complex, “real world” systems in logistics and digital services in seaports
- Digital logistics in megacities
The area brings together Faculty researchers from logistics, operations research, finance, information systems, and maritime economics.
In the seaport field, the focus is on information networks, and strategic and operative planning. The Maritime Economics Research Center has a particular focus on the economic analysis of global logistics and international freight flows, especially with policy, digitalization, and sustainability implications. Contemporary topics include the impacts of Brexit on port traffic, of the One-Belt-One-Road Policy on logistics route competition, and of the COVID-19 pandemic on international freight shipments.
Hamburger Zentrum für Versicherungswissenschaft (HZV)
Hamburg Center for Insurance Research (HZV): Interdisciplinary center for empirical research, teaching and cooperative projects together with the insurance industry.
Labour Standards for Improved Well-Being
Labour Standards for Improved Well-Being: The research consortium investigates how “labour standards for improved well-being”: How do they come and about and how are they developing under the current conditions? What effect do they have on the potential working population and their supply of labour?
The Faculty has 29 professors across eight disciplinary groups, as well as two cross-disciplinary professorships.