Business School research

Areas of focus:

• Funding the health care sector
• Outpatient and inpatient care
• Pharmaceutical markets
• Economic evaluation of health care
• Public health
• Big Data & Digital Health

The interdisciplinary Hamburg Center for Health Economics brings together staff from the University of Hamburg Business School; the WiSo Faculty; and the Faculty of Medicine. With over 70 researchers, it is one of the leading centers for integrating business, economics and medicine in Europe. HCHE has a strong international network and has been extremely successful in transferring research into policy and practice.

Associated city clusters: Life Science North, Health Industries 

Areas of focus:

• Media and social networks
• Automated communication

Media and social networks: The DFG research group “How Social Media is Changing Marketing” brings together researchers from Universität Hamburg, the University of Münster, the University of Cologne, and Kühne Logistics University to focus on the marketing of hedonic media products such as movies, books, games, and music in the context of social media.

Automated communication: Researchers from the Business School collaborate closely with colleagues from information systems, media research, sociology, and politics.

The Center for Marketing and Media serves as a platform to bring together the Business School’s marketing professors with companies and leading marketing researchers from around the world.

Associated city clusters: Media, Creativity

Areas of focus:

• Complex, “real world” systems in logistics and digital services in seaports
• Digital logistics in megacities

The area brings together Faculty researchers from logistics, operations research, finance, information systems, and maritime economics.

In the seaport field, the focus is on information networks, and strategic and operative planning. The Maritime Economics Research Center has a particular focus on the economic analysis of global logistics and international freight flows, especially with policy, digitalization, and sustainability implications. Contemporary topics include the impacts of Brexit on port traffic, of the One-Belt-One-Road Policy on logistics route competition, and of the COVID-19 pandemic on international freight shipments.

Associated city clusters: Logistics, Maritime, Aviation, Renewable Energy

Hamburg Center for Insurance Research (HZV): Interdisciplinary center for empirical research, teaching and cooperative projects together with the insurance industry.

Labour Standards for Improved Well-Being: The research consortium investigates how “labour standards for improved well-being”: How do they come and about and how are they developing under the current conditions? What effect do they have on the potential working population and their supply of labour?