Research Examples and News15 September 2025|ResearchSustainability Reports: AI analyzes topics and supply chainsPhoto: UHH/CordesWhen corporations address sustainability they do it for marketing purposes and often in standardized ways. Hannes Cordes, who is working for the...Contribution from the university's newsroom24 July 2025|ResearchTIME: A Bridge Between Technology, Innovation, and the MarketPhoto: adobestock-1230182711With the Center for Technology, Innovation, and Market Entry (UHH TIME), the University of Hamburg Business School is launching an interdisciplinary...Contribution from the news channel News23 July 2025|ResearchIHEA 2025: HCHE visiting BaliPhoto: HCHEEleven members of the HCHE participated in this year's Health Economics Congress of the International Health Economics Association (IHEA) in Bali...Contribution from the news channel HCHEen27 June 2025|ResearchMarketing team recognized for its socially impactful research paperPhoto: Boris Rostami-RabetDr. Besarta Veseli, Prof. Dr. Michel Clement and their co-authors were awarded Finalist for the Award for Responsible Research in Marketing 2025 for...Contribution from the news channel News27 June 2025|ResearchHow data structure and dependencies influence statisticsPhoto: privatDr. Zihao Yuan and Dr. Prof. Dr. Martin Spindler publish their research results in the renowned Journal of Econometrics.Contribution from the news channel News25 June 2025|ResearchDoing the Research: How Can AI Recognize Causality?Photo: AI-generated using DALL-EAI is now part of almost all areas of life. Machine learning methods can help us identify patterns in large amounts of data, but can they also...Contribution from the university's newsroom19 June 2025|ResearchWho Responds to Carbon Footprint Labels? The Key Role of Political IdeologyPhoto: privatResearchers from the University of Hamburg Business School and INSEAD reveal that political ideology strongly influences whether carbon footprint...Contribution from the news channel News11 March 2025|ResearchDoing the Research series: Creating AI to Reflect Cultural DiversityPhoto: University of HamburgMore and more companies and private individuals are using generative AI such as ChatGPT or Dall-E. However, the data that forms the basis for the...Contribution from the university's newsroom5 March 2025|ResearchTwo Nominees for Best Paper Award in MarketingPhoto: Unsplash/Karine GermainIn 2024, the Scientific Commission Marketing (WK MARK) of the German Academic Association for Business Research (VHB) established the Best Paper...Contribution from the news channel News22 January 2025|ResearchStudy on the Importance of BrandingPhoto: University of HamburgPwC Germany and Prof. Dr. Henrik Sattler publish a fifth brand study on the significance of brands in the context of corporate sustainability and...Contribution from the news channel NewsShow all news
