Research Examples and News (2025)5 March 2025|ResearchTwo Nominees for Best Paper Award in MarketingPhoto: Unsplash/Karine GermainIn 2024, the Scientific Commission Marketing (WK MARK) of the German Academic Association for Business Research (VHB) established the Best Paper...Contribution from the news channel News22 January 2025|ResearchStudy on the Importance of BrandingPhoto: University of HamburgPwC Germany and Prof. Dr. Henrik Sattler publish a fifth brand study on the significance of brands in the context of corporate sustainability and...Contribution from the news channel News20 January 2025|ResearchDespite Sanctions, International Brands Continue to Benefit from Trade with RussiaPhoto: private / Maximilian KaiserHow do international brands manage to keep their products on the Russian market even though many have announced their withdrawal? Contribution from the news channel News13 January 2025|ResearchHumboldt Foundation sponsors joint research with Harvard UniversityPhoto: Harvard Kennedy SchoolProf. Marcella Alsan from Harvard University receives the Humboldt Research Award. Together with Prof. Dr. Jonas Schreyögg and Dr. Esra Bayindir from...Contribution from the news channel HCHEenPrevious articles
